Harbert Management Corporation
Harbert Management Corporation is a multi-billion dollar global investment firm headquartered in Birmingham, Alabama. The CEO of Harbert Management Corporation tasked us with creating a logo that paid homage to his company’s origin in his father’s construction business, Harbert Corporation, which among other things, built roads and bridges.
We decided to use a suspension bridge in profile to serve as both a unifying factor between both the father and son’s corporations and to symbolize an uppercase ‘H’.
The lighter blue is to show that the ”sky’s the limit” and the darker blue indicates the limitless depth of the investing power of Harbert Management Corporation.