The Clinic logo consists of the green Family Tree, the logotype and the location indicator. The Family Tree represents wellness and comprehensive family healthcare. The Clinic business model is that of a complete one stop healthcare facility that can function as the family doctor or an urgent care facility.
Our goal with the Clinic logo was to create a clean professional look that established The Clinic in the mind of the viewer as a trusted healthcare entity. The Family Tree drives home the “whole family” concept. The green is used to convey health and the clean lines of the logotype are an indicator of professionalism.